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If you’re setting up shop in the heart of some of the world’s most competitive retail environments - like New York, Boston, London and Berlin – you need to make a splash. That’s what Nike asked kubik to do for their Niketown stores. Part museum, part theme park, the Niketown stores are a powerfully persuasive retail environment. But more than that, the Niketowns have become tourist destinations that showcase innovative Nike products. For the New York store alone, kubik collaborated on 20 different display areas – many of which were complex interactive installations. Result: The kubik team engineered each installation, met strict budgets and tight deadlines for flawless creation, packing, shipping, and installation. In city after city, we helped Nike create shopping experiences like no other.