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The challenge was one we often face: make the most of a small and sometimes unusual space. For the exciting new LG Experiential Zone, the space was small and spread out over three levels of the Air Canada Centre (ACC) in Toronto. The LG Experiential Zone is a multimedia retail showcase of the company’s technology. Designed, built and installed by kubik, the LG Zone occupies a 20 sq. ft. x 30 sq. ft. space in the ACC Galleria, plus 2 additional showcases on other levels. The Zone is located in a huge traffic flow area, and the ACC generously allowed us to expand our presence by encroaching onto their space in a major walkway with branded pillar wraps. Result: The unique space, with life size graphics and an amazing monitor collage wall, makes the LG Zone an ideal place to experience LG’s latest and greatest products.