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Trojan UV
Our Work
Trojan
Trojan UV is the market leader in UV water treatment technology. Trojan recently challenged kubik to find a tradeshow interpretation of “Water Confidence” that would reinforce their brand strength and have a big impact on visitors. With the tranquility of a Zen garden as inspiration, the kubik team created the Trojan “Peace of Mind” campaign. The exhibit space was defined by surrounding walls of upright acrylic tubes that mimicked bamboo, with many of them internally lit to suggest Trojan’s UV lamp technology. Inside the booth, we created a modern Japanese rock garden with Trojan’s unique UV lamps and purification equipment serving as the stones and the traffic flow moving around them as the sand. Result: When combined with a kubik designed program of interactive activities before and during the show, was everything Trojan expected it to be.