© 2011 kubik inc. All rights reserved. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik inc.
Hyundai
Our Work
Hyundai
On the Canadian International AutoShow circuit, Hyundai competes with every other manufacturer to make their products stand out among the thousands of new vehicles on display. kubik’s challenge was to create a striking new environment that would be an irresistible draw for customers and a showcase for the complete Hyundai line. To create a dramatic, yet intimate 17,000 square foot environment, a huge tensile structure was erected as a canopy over the space – an innovative structure that combined swooping architecture, specialty lighting, flowing scrims and complicated canopies to create a strong brand presence. Result: The stylish enclosure was visible from almost anywhere on the show floor, forming a perfect backdrop for the Hyundai logo.