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General Motors
Our Work
General Motors of Canada
When MacLaren asked kubik to produce their fresh new auto show exhibit for General Motors of Canada, they challenged us to develop an all-new multi-brand exhibit that captured the drive of GM, yet allowed each of their 4 major brands to express their unique character. With just 8 weeks to go from idea to implementation, kubik found innovative ways to showcase each brand, yet remain true to GM’s overall corporate identity in every detail. The exhibit was carefully divided into 4 individually branded areas, each featuring a unique visual element that supported the Chevrolet, GMC, Buick and Cadillac brands. Result: The unique nature of each brand found full expression within the overall GM corporate identity. The exhibit completed a six-city tour that included Montreal, Edmonton, Toronto, Quebec City, Calgary and Vancouver.