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It was key for kubik to make sure that existing clients and tradeshow visitors get acquainted with the “new DSM”. With the new logo and brand promise, DSM made a clear step into the future with a striking 2-storey environment using their full kaleidoscope of DSM colors in representing their product categories. On the main floor, a clutter free “Supermarket of the Future” with product areas equipped with LCD monitors and shopping tablets depicting DSM product and encouraging customer interaction. The second story provided a more private area for business discussion. The result: a clutter and paper-free exhibit with technology driving a vision to Supermarkets in the future.