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Royal Philips Electronics Launch

Royal Philips Electronics was about to launch a new global brand positioning, and came to kubik for a launch event that was true to their latest advertising message: “Technology should be as simple as the box it comes in.” kubik designed and executed a multi-faceted campaign that was all about the box. A custom-made, all-white Mystery Box was built as a teaser and set afloat in the canals of Amsterdam. The project also included a giant version of the box that was used to unveil the new brand promise. To reinforce the message at the launch press conference the team designed and produced the White Room and organized a blowout wrap party for media and guests. Result: The unique and entertaining launch generated media attention all around the world – and earned a tremendous amount of free publicity as a bonus.