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Dutch Railway
Our Work
Dutch Railway, SAIL Train
When the SAIL 2005 festival is about sailing and our client - a major event sponsor - is a railway, what could kubik do, except create an incredible floating train? When it came to generating attention at Amsterdam’s Sail 2005, one of the largest maritime events in the world, our SAIL Train promotion had some serious competition - 20 tall ships and more than 500 historic vessels. But grab attention it did. kubik engineered a special barge that put a real train on the water and organized a sailing schedule for public and media VIP guests. Results: More than 2.5 million visitors saw the SAIL Train up close, while national and international newspapers, TV stations, radio and magazines gave the promotion extensive coverage.