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PricewaterhouseCoopers
Our Work
PwC Euro Cup Sponsorship Activation
To help PricewaterhouseCoopers Amsterdam (PwC) celebrate their support and sponsorship of the Royal Dutch football team during Euro Cup, kubik went with a big idea - wrap all 16 floors of the PwC head office in a 1,000 sq. meter mega-graphic! We added to this unmistakable public message of team support with an internal marketing campaign that invited 5,000 employees to play “head coach” for themselves. Players from 16 separate offices of PwC in the Netherlands each selected their own team line-up for the games, and one lucky person won an original, signed Dutch team jersey. Result: PwC enjoyed both massive exposure to public view and company-wide participation in a major team building initiative.