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Amstel UEFA Sponsorship Activation

Amstel played a big role as major sponsor in the UEFA Champions League Final, and asked us to help leverage their latest TV campaign that highlighted friends getting together and enjoying sports. The advertising message was reinforced in the biggest possible way when kubik produced The Giant Living Room, a huge outdoor room complete with mammoth TV and enormous inflatable furniture. The event took over Albert Square in downtown Manchester and boosted Amstel’s brand attributes of friendship, fun and freedom to larger-than-life status. Result: The Giant Living Room was a record breaker – in fact is was the biggest outdoor living space ever created – and played host to thousands of fans over the course of the championship.