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Amsterdam Motor Show

March 9th, 2009

kubik Designs and Develops a Unique Concept for the Amsterdam Motor Show

In order to celebrate the 110th anniversary of the Amsterdam Motor Show, one of the oldest motor shows in the world, experiential marketing company kubik created an innovative new approach to showcasing a diverse collection of vehicles.

Working in co-operation with show organizers Amsterdam RAI, kubik proposed that rather than group vehicles by brand or manufacturer, the vehicles should be exhibited in imaginative, specially created thematic environments. This unique new approach will result in all of the show cars being grouped into six specific worlds: Family & Travel; Cabrio; Luxury & Sport; Adventure, City & Compact; and Green Innovations. Automotive manufacturers, brands and dealers will have their own corporate lounges and reception areas set-up in a dedicated exhibition hall.

“We anticipated the current market conditions in the automotive world and wanted to do something creative and new with our show”, says Fernand Molenschot tradeshow manager for the Amsterdam Motor Show. “This out-of-the-box approach from kubik offers car manufactures an excellent opportunity to display their latest models in an exciting new way that is also very cost-effective.”

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