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The Beauty of Flexibility: Kubik Develops A New Exhibit For L’Oreal Paris

May 17th, 2010

L’Oreal Paris, one of the most prestigious cosmetic brands in the world, has asked kubik to design a new exhibit for their annual exhibition program. Based around the central theme “because you are worth it”, kubik created four different area’s that offers visitors a total beauty experience built around the L’Oreal brand. All of the booth elements can be used in different configurations and settings, which is inline with L’Oreal’s request to present the brand in several different exhibit dimensions.

Beauty Workshops The showpiece of the exhibit was a mobile beauty salon. Visitors were invited to attend a special workshop: per session eight participants can experience the L’Oreal high quality beauty experience during an interactive workshop. Passerby’s could follow the workshop via intergraded flat screens and have a clear view of the model, positioned on a stylish podium. kubik designed a special lounge setting for the workshop area and mobile beauty sample units.

Posted in: Press Releases

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