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Nissan and Kubik Team-Up

October 30th, 2008

Nissan and kubik Team-Up to Shift Expectations

Legendary GT- R Lures Drivers Looking for Unique Driving Experience

One of the most elite sports cars in the world, the Nissan GT-R has been called the most eagerly anticipated car in a generation. With its extremely limited production and North American availability, Nissan Canada sought to build an experiential marketing campaign that leveraged the excitement and the legendary status of this high-performance Japanese sports car.

As long-standing partners, Nissan and its agency TBWA turned to kubik to create a program that built on the allure of the GT-R and encouraged driving enthusiasts to test drive a range of other Nissan vehicles in cool, unique environments.

“We wanted to create a truly exciting and inspiring marketing program that, just like the Nissan GT-R, would enthrall and engage consumers right across the country,” said Danny Burns, Corporate Manager, Marketing Operations, Nissan Canada Inc. “With our SHIFT_into Gear Experience, we established a program that leveraged the excitement of the GT-R, showcased a range of our outstanding vehicles, and offered our customers the chance to test drive a series of vehicles in fun, entertaining settings.”

Posted in: Press Releases

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