News

New Approach to Design

April 11th, 2008

The official opening of the Newseum, a state-of-the art, $450 million museum of news in Washington DC, brings a successful end to over six years of planning, production, on-site installation and the transformation of dreams into reality.

Kubik Inc., a world-leader in the design and production of exhibits, environments and events for cultural institutions, was challenged with delivering the exhibits, graphics and artifact installation for the 250,000 square feet of exhibition space, including the Newseum’s 15 theaters, 14 major galleries, 130 interactive stations and two cutting-edge broadcast studios.

“Bringing in the exhibition designers and producers and tying them right into the design and construction of the building — integrating of the exhibits and galleries right into the actual physical infrastructure — is an approach that’s unique to this museum and it marks an entirely new way of building a cultural center,” said Sam Kohn, CEO and Principal, Kubik Inc. “Looking at the results, the Newseum clearly represents the future in terms of design and construction of galleries. I think we are going to see a lot more of this approach in the industry. We are witnessing the future.”

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