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Mitsubishi Forklifts Plays the Game
May 13th, 2008
The art of Andy Warhol was the inspiration that put high energy into a concept for Mitsubishi forklifts, and won for Kubik the assignment to create a new show presence for one of the world’s leading forklift brands. Kubik worked hard to gain an understanding of the challenges the client faces in the German market and convert the insights into a creative 3D space.
The result is that Mitsubishi Forklifts will attend the May 2008 CEMAT show in Hannover with a 27x27 meter exhibit that will “lift” their presence in the German market. Mitsubishi’s goal is to expand its distribution network for their new line up of forklifts, from pallet wagons to heavyweight counterbalance trucks, and they want to show that they are ready to compete for business.
Posted in: Press Releases
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