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Toronto, ON – September 12, 2012 – GMR Marketing and kubik teamed up with the CFL to retrofit The Grey Cup 100 Train traveling across Canada to celebrate the CFL’s 100th Anniversary season. Wrapped up in CFL insignia, the specially outfitted train includes museum cars, displays of team specific artifacts and a special car for the Grey Cup itself. Kubik’s work includes graphic production, installation, artifact handling and mounting, showcases and interactive displays for the four train cars touring across Canada. The transformation took three weeks to convert the train car’s existing conditions into a memorable historic experience ready to endure a cross Canada tour. Partners in the project includes the CFL, VIA Rail, CP Rail, Rona and Cisco.
The “Team Car” features an immersive locker room experience decked out like the inside of a team dressing room with stalls belonging to three players from each of the eight CFL teams. The car also features actual audio dialog from past coaches and sport commentators during the CFL games with video highlight reels.
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