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Kubik Raises the Bar for Grolsch at International Food and Wine Show

October 16th, 2007

When a successful global company is attending the Anuga Exhibition, the most important fair for the world of food and beverages, they like to attract and impress there clients with their booth. Grolsch International asked Kubik to help them impress their clients.

For this new booth, Kubik repurposed a previous build that was completed for Grolsch in 2004. Because of the high quality of this earlier booth, Kubik was able to re-use a lot of materials, while creating a new, contemporary and impactful design.

To make the booth welcoming and engaging, Kubik added an extra bar where consumers could stop, visit and have a drink. Not only did the bar function as a place for Grolsch to engage their consumers, but also together with the original bar these were places to conduct business meetings. As Grolsch has invited clients from all over the world to attend this important show, the additional space and the nominal privacy was an essential element for Grolsch.

Posted in: Press Releases

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