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Fair Trade Original Organises Promotion Tour
October 31st, 2007
During the first Dutch Max Havelaar Fairtrade Week the Dutch company Brand New Day, agency for communication concepts, had organised a promotion tour for Fair Trade Original, the organization that founded fair trade in 1959.
With the whole world is following the example of Fair Trade Original, Kubik was asked to come up with an original way of promoting fair trade food in the Netherlands.
Working in conjunction with Brand New Day, Kubik produced a giant Fare Trade rice pack that could be placed on a trailer behind a rickshaw. The Rickshaw travelled through different cities in the Netherlands to promote Fair Trade Week and was used during the official opening ceremony of Dutch Max Havelaar Fairtrade Week.
The rickshaw traveled through different cities in the Netherlands to promote Fairtrade Week and was used during the official opening ceremony of the Dutch Max Havelaar Fairtrade Week.
Posted in: Press Releases
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