Fair Trade Original Organises Promotion Tour
~ Kubik Produces Gigantic Rice Pack ~

Amsterdam, October 31, 2007: During the first Dutch Max Havelaar Fairtrade Week the Dutch company Brand New Day, agency for communication concepts, had organised a promotion tour for Fair Trade Original, the organization that founded fair trade in 1959.

With the whole world is following the example of Fair Trade Original, Kubik was asked to come up with an original way of promoting fair trade food in the Netherlands.

Working in conjunction with Brand New Day, Kubik produced a giant Fare Trade rice pack that could be placed on a trailer behind a rickshaw. The Rickshaw travelled through different cities in the Netherlands to promote Fair Trade Week and was used during the official opening ceremony of Dutch Max Havelaar Fairtrade Week.

The rickshaw traveled through different cities in the Netherlands to promote Fairtrade Week and was used during the official opening ceremony of the Dutch Max Havelaar Fairtrade Week.

The rickshaw and the enormous Fair Trade rice pack made sure that we were seen at the locations. It definitely made a big impact on the crowd. It provided us with the finishing public relations-twist that we needed to give a boost to the brand of Fair Trade Original.” said Donja de Gier, Projectmanager at Brand New Day.

“It was not easy to find a nice rickshaw and a way to produce a giant rice pack,” said Casper Wulfers, Project Manager at Kubik. “And although this is one of Kubik’s smaller projects it is tremendously rewarding to see how big the result is.”

About Kubik
Kubik builds experiences in the form of exhibits, environments and events for Fortune 1000 companies and leading cultural institutions throughout North America and Europe. With offices in Toronto, Amsterdam, and New Jersey,, Kubik can be contacted toll-free in North America at 1.877.252.2818 or at www.thinkubik.com

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