Nissan Looks to Kubik for Creative Solutions
~ Suppliers transferring expertise to meet the evolving needs of clients ~

Toronto, July 31 2007: When Nissan Canada decided to enhance their marketing presence through national sponsorship programs they sought a strategic partner to help engage and connect with their target audiences. Nissan turned to Kubik Inc., a long time Nissan supplier that has not been traditionally associated with event marketing.

“From our perspective, there is a tremendous benefit to working with long-time suppliers such as Kubik – they understand our brands, they get the look and feel we are after, and they bring tremendous value to the relationship,” said Danny Burns, National Marketing Manager, Nissan Canada.

Like many firms that are expanding program areas, Nissan’s efforts to increase their sponsorship and promotions presence changed the dynamic of their relationship with key suppliers.

“Our relationship with Kubik is a good example of a supplier being asked to transfer their core expertise in order to offer additional value,” said Burns.  “At Nissan, we saw Kubik’s creative expertise and realized that we had an underutilized asset. When we wanted to strategically grow our sponsorship programs, Kubik was perfectly placed to help us at all stages - from the concept right through to the execution, including the staffing, training, and on-site management.”

The launch of the all new Nissan Rogue this coming fall is the first product of the new Nissan – Kubik partnership. Kubik is part of a team that helped create a multi-facetted campaign that will run in the months leading up to the release of the new vehicle, including viral on-line elements, publicity and media opportunities, contests, dealership POS, and the Nissan Rogue Tailgate Party, held at the Grey Cup Festival, November 22nd – 25th.  At the Rogue Tailgate Party, Nissan will host a game show where contestants reveal their most rogue-ish moments for the chance to win great prizes.

“This type of strategic, creative work is not something that we have traditionally sought from Kubik, but at Nissan we’re always looking for partners that can bring our brand to life. Kubik’s creative insight and the breadth of their experience in executing large-scale events make them an ideal partner for Nissan/Infiniti,” said Burns.

Kubik, like many agencies, is part of a transformation that’s underway across the industry as suppliers expand their offerings and build on their core services to increase their value to clients.

“We’ve always said that Kubik is about more than just building exhibits, we’re building experiences but it’s only the last few years that we’ve actually seen our clients embrace this approach,” said Elliot Kohn, COO and Principal, Kubik Inc. “We’re seeing a trend where our clients want to leverage our creative skills to create marketing environments that actively engage and connect with their target audiences.”

About Kubik
Kubik builds experiences in the form of exhibits, environments and events for Fortune 1000 companies and leading cultural institutions throughout North America and Europe. www.thinkubik.com.

For additional information please contact:
Michael Forbes                                                              Heather Milne
PW Communications                                                      Kubik Inc.
+ 1.416.999.3069                                                         + 1.905.272.2818
mforbes@pwcommunications.com                                  info@thinkubik.com