UEFA Champions League Trophy Tour presented by Heineken great success in Asia
~Kubik designs and develops travelling exposition to leverage Heinekens’ UEFA Champions League Sponsorship~
Amsterdam, June 6, 2007 – Heineken International, one of the world’s foremost brands, has agreed to become sponsor of the UEFA Champions League, the worlds’ most international and premium club soccer tournament, through to 2009.
In order to leverage their sponsorship with football fans around the world, Heineken International established a travelling exposition featuring the Champions League Trophy – the European Champion Club’s Cup - one of the most prestigious trophies in all of football. The environment also features unique UEFA Champions League memorabilia’s from past Tournaments and the players who have taken part.
Designed and built by Kubik, the touring environment brings the famous UEFA Champions League Trophy directly to the fans via a clever Internet-linked entry code, allowing true fans a photo session with the trophy. The environment also includes team shirts, players’ shoes, autographed balls, pictures and video footage marking the great moments of the UEFA Champions League history.
Although there are only European teams participating in the UEFA Champions League, the tournament is very popular in Asia, where the first tour took place. The Kubik-designed Heineken Expo travelled to 6 Asian cities in 6 weeks. In order to facilitate set-up and transportation, Kubik specifically designed and produced easy-to-handle display formats, which could be easily transported by air and quickly installed at different locations in Hong Kong, Tokyo, Jakarta, Kuala Lumpur, Bangkok and Pattaya.
“The Trophy Tour was very rewarding for Heineken and for football fans throughout Asia,” said Joost Geurts, project manager sponsoring, Heineken International. “Not only did Trophy Tour generate a lot of TV coverage for us, in Indonesia and Thailand the Trophy Tour environment produced by Kubik was experienced by 7000 visitors in one weekend! That’s a lot of consumers who will treasure their photo with the UEFA Champions League Trophy.”
“At Kubik, we set out to design and deliver a good working, full proof system,” said Casper Wulfers, project manager, Kubik. “The enthusiasm in Hong Kong was fantastic and we are delighted with the reach and impact this environment has generated for Heineken.”
The Heineken touring environment has finished its tour of Asia, but will be on hand for the final of the Champions League taking place in Athens on the 24th of May 2007.
About Kubik
Kubik builds experiences in the form of exhibits, environments and events for Fortune 1000 companies and leading cultural institutions throughout North America and Europe. With offices in Toronto, Amsterdam, and New Jersey,, Kubik can be contacted toll-free in North America at 1.877.252.2818 or at www.thinkubik.com
Note to Photo Editors: Photos of the environment and UEFA Champions League Trophy are available from Kubik. For additional information please contact:
Europe:
Hajo Reinders
Kubik BV
+ 31.20.581.3030
hajo.reinders@thinkubik.com
North America:
Michael Forbes
PW Communications
+1 416.999.3069
mforbes@pwcommunications.ca
Heather Milne
Kubik Inc.
011.1.905.272.2818
info@thinkubik.com
|
