Nike Golf Delivers Ultimate Fan Experience at the British Open
~ Kubik Inc. chips-in with state-of-the-art experiential environment for golf fans ~

Amsterdam, September 11, 2006 – As Tiger Woods defended his British Open title and claimed the 135th Open Championship, Nike and Kubik teamed up to provide golf fans with the ultimate fan experience.

To further enhance their relationship with golfers, Nike Golf asked Kubik Inc. to design and build a unique, interactive experience for fans attending the Open Championship, one of the best known golf tournaments in the world.

With more than 140,000 attendees, the Nike Golf experience needed to make a big impact with fans while bringing the Nike brand alive through innovation and interaction. Kubik designed, fabricated and implemented an engaging, distinct and entertaining environment known as the Mystery Box Booth. The environment, a subtly branded monolithic cube in the heart of the exhibition area, featured a consistent look-&-feel for the exterior and interior of the environment and a host of inviting features to draw visitors to the experience.

Combining athletic inspiration, excitement and interaction, the environment enticed fans to enter the booth where they were exposed to the newest products from Nike Golf. Welcomed by videos of Tiger Woods, fans could relive video highlights of Tiger’s amazing career, get a first hand feel for the quality and innovation of Nike’s golf products by hitting real golf balls in a simulator, and shop in a state of the art a retail environment offering the latest Nike Golf apparel, footwear and equipment.

“The Nike Golf mystery box was a state of the art environment that not only delivered a great experience for golf enthusiasts, it kept them surprised and engaged, providing great impact for Nike Golf.” said Jan-Joris Keijzer, Marketing Director of Nike Golf EMEA.

An overview of the recently completed projects of Kubik can be found at www.thinkubik.com

About Kubik Inc.
Kubik builds experiences in the form of exhibits, environments and events for Fortune 1000 companies and leading cultural institutions throughout North America and Europe. www.thinkubik.com.

For additional information please contact:

Europe:
Hajo Reinders
Kubik BV
+ 31.20.581.3030
hajo.reinders@thinkubik.com

North America:
Michael Forbes
PW Communications
+1 416.999.3069
mforbes@pwcommunications.ca